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The web page unisonins.com states the following, "Whether you are a small contractor or your business is complex, we want you to benefit from having the most appropriate insurance cover at a competitive price." I viewed that the webpage also said " We welcome the opportunity to serve you." They also said " W e recognize that every family is different. One of our personal insurance specialists will help you ensure your policies are properly tailored to suit your individual needs and unique requirements. Unison Insurance and Financial Services Inc. 2077 Dundas Street, Suite 103. Mississauga, Ontario L4X 1M2." The meta header had Toronto as the first search term. This keyword is followed by Mississauga, Brampton, and GTA which isn't as important as Toronto. The other words they used was Insurance calculator. cancellation calculator is included but might not be seen by search engines.